HP has officially merged HyperX and OMEN into a single, unified gaming ecosystem under one gaming brand, HyperX. This strategic move was announced globally at CES 2026 in Las Vegas and introduced to the Indonesian market on February 10, 2026. This integration marks an important milestone in HP’s efforts to deliver the Future of Play, a comprehensive gaming experience concept that combines performance, personalization, and seamless device connectivity.

Indonesia was chosen as one of the key markets due to its massive and highly dynamic gaming community. With more than 150 million gamers, thousands of game developers, and a highly active creator ecosystem, the gaming industry in Indonesia is growing rapidly and has become a vital part of the digital economy. Through the HyperX and OMEN ecosystem, HP aims to support this growth by delivering a complete gaming solution, from core devices to high-performance peripherals.

Juliana Cen, President Director of HP Indonesia, stated that gaming today is no longer just entertainment, but also a platform for self-expression, competition, and even career opportunities. Therefore, HP is committed to delivering innovations that elevate the gaming experience, helping Indonesian gamers reach their full potential.

Integrating HyperX and OMEN: Creating an End-to-End Gaming Ecosystem

For years, OMEN has been recognized as HP’s high-performance gaming laptop and desktop line, while HyperX has become a premium gaming peripheral brand trusted by professional gamers and esports communities. The integration of HyperX and OMEN creates powerful synergy between high-performance gaming machines and precision-engineered accessories.

Through this integrated ecosystem, gamers can enjoy a smoother and more seamless gaming experience, from laptops and monitors to accessories such as keyboards, mice, headsets, and microphones. All devices are designed to connect and support one another, creating a consistent and efficient user flow.

This concept addresses the needs of modern gamers who seek flexibility, personalization, and stable performance within a single system. With HyperX and OMEN, HP is not merely delivering hardware, but building a gaming platform that can adapt to diverse playstyles, whether for casual gamers, competitive players, or content creators.

HyperX OMEN 15: The Performance Core of the Integrated Gaming Ecosystem

At the heart of this ecosystem, HP introduces the HyperX OMEN 15, a next-generation gaming laptop designed to deliver responsive performance and immersive gameplay. Powered by up to Intel® Core™ Ultra 9 processors, this laptop enables users to run AAA games, esports titles, and heavy multitasking workloads smoothly.

On the graphics side, the HyperX OMEN 15 is equipped with an NVIDIA® GeForce RTX™ 5070 Laptop GPU with total processing power of up to 170W. This powerful combination delivers detailed visuals, high frame rates, and stable performance even during intensive gaming sessions. NVIDIA’s latest technologies also provide advanced features such as ray tracing and AI-enhanced rendering.

The laptop features a 15.3-inch OLED display with 2.8K resolution, 120Hz refresh rate, 100% DCI-P3 and 100% sRGB color coverage, and a 3ms response time. These specifications ensure sharp visuals, accurate colors, and ultra-smooth motion. With brightness up to 500 nits and a 91% screen-to-body ratio, the visual experience becomes wider and more immersive.

HyperX OMEN 15 is also equipped with OMEN Unleashed Mode, allowing overclocking up to 170W TPP for an extra boost in performance when needed. The OMEN Tempest Cooling system, featuring a hyperbaric design and large ventilation areas, keeps temperatures stable. Meanwhile, OMEN Reverse Fan Cleaner helps reduce dust buildup, maintaining long-term performance.

For input, the laptop features HP’s first 8K polling-rate keyboard, offering an ultra-fast input-to-display response time of up to 0.125ms. This provides instant responsiveness and high precision, crucial for competitive gamers. All system settings can be controlled via OMEN Gaming Hub, while OMEN Light Studio enables per-key RGB customization to match personal preferences.

HyperX Peripheral Lineup Completes the OMEN Gaming Experience

In addition to launching the HyperX OMEN 15, HP also introduced a wide range of HyperX peripherals designed to complete the gaming experience within the OMEN ecosystem. These products cover communication, control, and comfort needs across various gaming genres.

The HyperX Solocast 2 is a compact USB microphone delivering crystal-clear audio, ideal for streaming, voice chat, and content creation. The HyperX Pulsefire Fuse Wireless is a lightweight gaming mouse that offers precise control and reliable wireless connectivity, supporting long gaming sessions without interruption.

For audio, the HyperX Cloud Jet Wireless delivers immersive sound and long-lasting comfort, helping gamers stay focused. The HyperX Origins 2 1800 mechanical keyboard provides ergonomic design and layout options ranging from compact to full size, catering to different playstyles.

HP also unveiled the HyperX Earbuds III and Earbuds III S, lightweight gaming earbuds with portable designs and optimal sound quality, available in various color options. Meanwhile, the HyperX Pulsefire Mat L offers a large gaming mouse pad with a smooth and consistent surface, supporting precise tracking and stable control.

Altogether, this lineup reflects HP’s vision of delivering a comprehensive gaming ecosystem, where each device is designed to work in harmony to enhance overall gameplay quality.

HP and Intel Collaboration Drives a More Immersive Gaming Future

The close collaboration between HP and Intel at the platform level plays a crucial role in delivering consistent and reliable performance across the HyperX and OMEN ecosystem. Support from Intel® Core™ Ultra processors enables performance optimization, power efficiency, and high system responsiveness.

This partnership ensures that every component works seamlessly together, from the CPU and GPU to cooling systems and software. The result is a stable, low-latency gaming experience that adapts to the evolving needs of modern gamers.

Through the integration of HyperX and OMEN, HP aims to shape a gaming future that is more personal, immersive, and connected. Whether for casual gamers, professional esports athletes, or content creators, this ecosystem is designed to support a wide range of needs and playstyles.

The unification of HyperX and OMEN marks a strategic step by HP in delivering a truly integrated gaming ecosystem. With the HyperX OMEN 15 as its performance core and a lineup of interconnected HyperX peripherals, Indonesian gamers can now enjoy a more immersive, personalized, and flexible gaming experience. Supported by a strong collaboration with Intel, HP is paving the way toward a more advanced, responsive, and premium gaming future.

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