Ahead of the M7 World Championship, MOONTON Games has once again demonstrated its strong commitment to appreciating the Indonesian community. Mobile Legends: Bang Bang (MLBB) has officially launched its largest campaign in history, titled “Terima Kasih,” through the event “Pesta Cuan: Naik Level.”

This nationwide event has been scheduled to run from January 8 to January 25, 2026, just before the M7 World Championship begins. The campaign has become especially meaningful, as Indonesia has been entrusted as the host country for the most prestigious MLBB tournament in the world.

Through this event, all MLBB players in Indonesia have been invited to log in and play every day. The rewards have gone far beyond expectations, ranging from exclusive in-game items to high-value physical prizes.

One of the biggest highlights of “Pesta Cuan: Naik Level” has been its total prize pool worth USD 1.8 million, or approximately IDR 30 billion, made possible through collaborations with leading national brands.

Moreover, players have been given daily opportunities to win an iPad Pro M5. Tokopedia, as one of the main partners, has provided two units of the latest-generation iPad Pro each day throughout the campaign period.

MLBB Campaign Ahead of M7, the Biggest in History

The “Terima Kasih” campaign has marked a new chapter in MLBB’s journey in Indonesia. For the first time, MLBB has presented a nationwide in-game campaign supported by massive and fully integrated cross-industry collaborations.

Major brands such as Tokopedia, GoPay & Gojek, Indomaret & Point Coffee, and Cinema XXI have been united in one large-scale celebration fully centered on players. This initiative has reinforced the idea that MLBB is no longer just a game, but a core part of Indonesia’s popular culture and digital lifestyle.

This collaboration has also reflected how esports has evolved into a strategic platform for national brands to connect directly with younger generations. MLBB has served as a unifying medium between industry, community, and national pride ahead of M7.

According to Eric Wu, Senior Partnerships Manager for the Esports Ecosystem, the support from national brands has shown that esports has secured an important position within Indonesia’s creative economy. Through this campaign, the public has been encouraged to stand together in supporting Indonesia’s representatives at M7.

From an in-game perspective, MLBB has brought nostalgia through the return of official M-Series skins. Players have been able to collect skins from M1 to M5, all featuring updated visuals and enhanced effects.

Skins such as M5 Yu Zhong “Dragon’s Shade,” the painted skin “Cosmic Dragon,” and the new skin “Dragon’s Shroud” have become the main highlights in the Event Shop during the campaign.

In addition, MLBB has prepared an exclusive Gatotkaca Battle Emote available only to Indonesian players. This permanent emote has been guaranteed to players who have completed 15 days of participation throughout the event period.

The event mechanics have been designed to be highly inclusive. Players have only needed to log in daily to collect event tokens, while additional tokens have been obtainable through transactions with partner brands such as Tokopedia, GoPay, Indomaret, Point Coffee, and Cinema XXI.

To further strengthen community participation, MPL Indonesia has introduced a social media sharing challenge. Players have simply been required to upload screenshots of their daily rewards to Instagram Stories and tag @mpl.id.official.

Each day, ten selected players have received Diamonds or an M7 Premium Chest, containing permanent items from the M1–M5 series, including chances to obtain PRIME skins from previous M-Series events.

This campaign has further reinforced Indonesia’s position as the home of mobile esports. With one of the largest player bases in the world and record-breaking MPL Indonesia viewership, the country has firmly established itself as a major force within the global MLBB ecosystem.

As a finale, the collaboration with Cinema XXI as the Official M7 Watch Party Partner has highlighted the immense enthusiasm of the community. The entire final phase of M7 has been scheduled to be broadcast in ten major cities across Indonesia, turning the road to M7 into a truly national celebration.

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