MPL Indonesia has made a significant announcement regarding an exciting partnership with the National Basketball Association (NBA). This collaboration, known as MPL ID x NBA, is set to take place during the fifth week of MPL Indonesia from April 25-27, 2025. For those unfamiliar, the NBA is the premier men's basketball league in the United States and is recognized as the most prestigious league globally. 

The MPL ID x NBA collaboration offers fans a variety of engaging experiences. At the MPL Arena located in XO Hall, Tanjung Duren, West Jakarta, fans will have the opportunity to play basketball firsthand. Additionally, several well-known figures from the local basketball community will be in attendance. 

This initiative is certainly an exciting innovation. The MPL ID x NBA collaboration creates a vibrant atmosphere, allowing MPL fans to experience the thrill of what it would be like if the MPL ID environment mirrored that of an NBA game. This partnership marks a unique milestone in the history of MPL. 

In anticipation of the MPL ID x NBA collaboration, Moonton Games and NBA Asia shared their thoughts and feedback with media partners at the MPL Arena in XO Hall, Tanjung Duren, West Jakarta. What were the reactions from Moonton Games and NBA Asia regarding this collaboration?

MPL ID and NBA Team Up: Moonton Games Pioneers Growth in the Esports Sector

The collaboration between MPL ID and the NBA from April 25-27, 2025, is set to bring a wave of excitement for MPL fans, featuring engaging activities like the Daily Basket Challenge, surprise NBA merchandise giveaways, and a chance to watch together with MPL Indonesia and NBA influencers.

Martinus H. Manurung, Head of Business & Marketing at Moonton Indonesia expressed his enthusiasm for this partnership, emphasizing its significance for MPL Indonesia. He stated, "The collaboration between esports and traditional sports is crucial for us, as we aim to expand the reach of esports through such partnerships."

Martinus highlighted that this collaboration presents a unique opportunity to engage new audiences, aiming to introduce the NBA and basketball to the growing esports fanbase in Indonesia. With impressive milestones like surpassing 3 million views during the Grand Final of MPL ID S14 and achieving over 350 million live views in a single season, he is optimistic that the MPL ID x NBA partnership will elevate MPL's presence in the esports landscape and contribute to the growth of the esports industry in Indonesia.

"Esports has become a mainstream phenomenon, both in Indonesia and globally, with a vast following. This collaboration allows us to connect with new audiences," he added. "We also aim to introduce the NBA and basketball to the rapidly expanding esports community in Indonesia, as evidenced by last season's peak viewership of over 3 million during our Grand Final and more than 350 million live views throughout the season." He concluded by stating their shared goal of fostering development for the youth in Indonesia and positioning MPL Indonesia as a leader in esports and innovation within the industry.

Antoine Nazaret, representing NBA Asia in Digital Marketing, expressed that the collaboration between MPL ID and NBA marks the start of a promising long-term partnership. He highlighted NBA Asia's goal of broadening its fan base to spark interest in the NBA and connect fans more closely with the game.

"This is just the beginning of a long-term collaboration that we hope will flourish. Our main focus in the basketball league is to create and grow our fan base, generating new interest in the NBA and bringing fans closer to the sport," Antoine shared. He also mentioned the importance of providing an exceptional experience for current fans. Antoine further elaborated on the exciting collaborative potential with MPL Indonesia, aiming to inspire fans to embrace basketball and the NBA.

He has even tried playing MLBB and appreciates the passion and excitement of MPL Indonesia's fans. "We see numerous fantastic collaboration opportunities with partners in this thriving ecosystem. For us, it’s not just about hitting target numbers, but about finding ways to inspire someone to become a fan of basketball and the NBA as a whole," Antoine noted. He humorously admitted, "I’ve tried playing (MLBB) and I’m not very good at it, so I need to practice. I’m not a great basketball player either, but I was truly impressed by the skills of the players and the enthusiasm of the fans at the MPL Arena."

Junas Miradiarsyah, the President Director of the Indonesian Basketball League (IBL), expressed his appreciation for the collaboration between MPL ID and the NBA. He stated, "I want to extend my congratulations to MPL and the NBA for this partnership. Witnessing two distinct worlds come together is truly remarkable. I attended the event and was inspired by the excitement of the match." He added, "On behalf of IBL and the basketball community, I sincerely value the efforts made by my colleagues in esports and the NBA."

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