Sour Sally, the original Indonesian brand as well as the pioneer of the first frozen yogurt in Indonesia, collaborates with Mobile Legends: Bang Bang (MLBB), the most popular MOBA game in Indonesia to launch a unique new frozen yogurt flavor variant that features the familiar Indonesian flavors and comes with unique name, namely using the name of the popular MLBB hero.

Kadita, the Mage-Assassin hero in Land of Dawn is one of the heroes inspired by the original Indonesian character and Lancelot, one of the popular Assassin heroes in MLBB were chosen to be the characters who introduced the two newest variants of frozen yogurt from Sour Sally.

In the Fantastic Flavors of Local Legends campaign, 2 new frozen yogurt variants are named Kadita Freeze which is inspired by Es Doger, and Lancelot Like-it-A-Lot which is inspired by Es Cendol.

"We are very happy with the collaboration with Sour Sally and presenting something new for all MLBB players, namely two new variants of frozen yogurt inspired by the taste of Indonesia, and in collaboration with two popular characters in MLBB, namely Kadita and Lancelot," said Summer Ding, Head of Indonesia Marketing, Moonton Indonesia.

"We hope that this collaboration will be something that can add to the excitement of playing MLBB games with friends and family." he added.

"The flavors of Es Doger and Es Cendol, which have long been in the Indonesian culinary tradition, have the perfect combination with Sour Sally frozen yogurt, which consumers in the country favor. In Kadita Freeze and Lancelot Like-It-A-Lot, we combine these flavors with a variant of frozen yogurt White Skim and packaging it in a modern way for the younger generation of Indonesia who are increasingly fluent in using digital technology and activities in cyberspace. In collaboration with Mobile Legends: Bang Bang, we are trying to raise this generation's love for Indonesian culinary," said Adhi Putra Tawakal, Head of Marketing, Sour Sally Group.

Kadita Freeze, inspired by Es Doger, uses Sour Sally's signature White Skim frozen yogurt and is combined with various toppings such as doger sauce, fermented cassava, kolang-kaling, and black sticky rice. Lancelot Like-It-A-Lot, a creation inspired by Es Cendol, uses White Skim frozen yogurt as well with a blend of cendol, brown sugar, jackfruit paste, and coconut flakes. These products are available in cup packaging with individual portions and take home packs of 250 grams and 500 grams, which are suitable for being enjoyed together anywhere.

MLBB always wants to provide something unique and different for all its players. This collaboration will certainly be very interesting and eagerly anticipated. They can taste frozen yogurt in collaboration with MLBB and Sour Sally while having a good time with their friends.

This collaborative creation between Sour Sally and Mobile Legends: Bang Bang can be purchased at Sour Sally outlets, both offline and online, starting August 17, 2021.

Stay tuned for more information about games and don’t forget to follow Dunia Games on Facebook and Instagram. 

You can buy in-game cash for Mobile Legends, Free Fire, Call of Duty Mobile, and other games on Dunia Games.

Also Read >> These 7 Mobile Games Often Have Collaboration

Main image: DuniaGames