Logitech G introduced the Aurora Collection, the latest gaming gear collection that features the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, G705 Wireless Gaming Mouse, as well as 8 custom accessories. The new collection is designed to be gender-inclusive, not gender exclusive, addressing the needs and wants of female gamers while also attracting gamers who are looking for fun custom gaming gear designs and experiences.

The Aurora Collection boasts distinctive aesthetics and design, allowing for personalization through custom accessories and color choices. It also includes advanced Logitech G technologies such as high-performing wireless technology - LIGHTSPEED and Blue VO!CE microphone technology. The result is a collection of gaming gear that invites gamers to express their identity while delivering a powerful set of features.

"Much of the gaming industry has been stuck in a one size fits all mentality. But that hasn’t reflected the wide range of consumers who are focused on self-expression and playing games for fun, and it certainly didn’t fit Logitech's commitment to delivering solutions for all gamers. When we looked at our own gaming products, we realized we could be doing more,” Ujesh Desai, Vice President and General Manager of Logitech G said. 

“With the Aurora Collection we've created a gender-inclusive collection centered around comfort, approachability, and playfulness that supports our long-term commitment to enabling everyone to experience the joy of play,” he added.

The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering, and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present. And the design process was guided by the following three principles:

Comfort: In the design phase, the team made sure to take things into account like longer hair, glasses, earrings, and smaller hand sizes. Not stopping at fit. The team prioritized products that felt and looked good to support longer play sessions, exploring different materials and finishes that were lightweight and soft to the touch.

Approachability: To address areas of opportunity around approachability the team broke away from the typical sharp edges, black colorways, and loud aesthetics to create a more welcome experience featuring softer tonalities, translucent materials, and soothing out-of-box lighting.

Playfulness: The Aurora Collection encourages self-expression. The products come in base White Mist with the ability to customize using Pink Dawn and Green Flash accessories. Players can also show off their creative side with thousands of customizable lighting combinations available in G HUB with Aurora Collection signature lighting that we call Play Moods.

“Our endeavor, to craft a gender-inclusive collection of gaming gear, challenged us to set aside old ideas—and really ask ourselves some essential questions about our own love of play,” Tiffany Beers, Head of Gaming Innovation at Logitech G said. 

"In setting out to design principally for women gamers, we achieved not only that but created a collection we hope is meaningful for an even larger segment of gamers beyond gender and stereotypes. We're excited about the Aurora collection and what it represents” she added.

The Aurora Collection consists of:

• G735 Wireless Gaming Headset - Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the new Blue VO!CE microphone technology features modulate a player's voice and have the ability to save preferred audio settings in G Hub and directly on the headset.
• G715 and G713 Mechanical Gaming Keyboards - The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all day long.
• G705 Wireless Gaming Mouse – G705 Wireless Gaming Mouse is purpose-built for smaller hands with a compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth® connectivity, and an easy-reach DPI-cycling button, gamers can play their best.
• Aksesoris – Take your collection a step further with eight new accessories including whimsical touches like the cloud-shaped palm rest, cable charm, and heart-shaped carrying case. Other accessories include ear pads and boom mics, G713 and G715 keyboard top plates, keycap puller and brush, and a mousepad for gamers to customize their play style.

So, are you interested in Logitech’s latest collection? Stick around for more anime and gaming info, and make sure to follow Dunia Games on Facebook and Instagram for the latest updates.

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