After a long wait of 7 years, Mobile Legends: Bang Bang (MLBB) is finally officially launched in China. This version of MLBB is introduced under a new name, "Juesheng Dianfeng" or also known as "Win The Peak." This launch marks a significant step for Moonton, considering the lengthy process to meet the National Press and Publication Administration (NPPA) China's regulations.

MLBB China

In order to enter the Chinese market, Moonton had to undergo several adaptation processes, including:

• Changing the name from "Mobile Legends: Bang Bang" to "Win The Peak."
• Adjusting hero designs and UI to meet the NPPA's strict standards.

With all these efforts, China now becomes the 220th country to have an MLBB server. This demonstrates Moonton's commitment to expanding its global reach.

The mobile MOBA market in China is highly competitive. MLBB will have to compete against major games such as:

• Honor of Kings (HoK),
• League of Legends: Wild Rift, and
• Onmyoji Arena.

Therefore, Moonton must work hard to attract local gamers amidst this intense competition.

The official launch of the MLBB China server, scheduled for January 2025, is expected to have a significant impact on the global Mobile Legends Esports ecosystem. Easier access to the game could lead to the rise of talented players and teams from China. Furthermore, the opportunity to establish an official MLBB China league (MPL China) is wide open, which will further expand the MLBB esports ecosystem.

Chinese teams like DianFengYaoGuai (DFYG) and KeepBest Gaming have shown great potential in the M6 World Championship. The presence of an official server is expected to boost their performance on the international stage.

So far, Southeast Asia, particularly the Philippines and Indonesia, has dominated MLBB Esports. However, the arrival of Win The Peak in China could pose a new threat. Given China's track record in MOBA games like Dota 2 and League of Legends, its entry into the MLBB ecosystem could potentially change the global competitive landscape.

In addition to launching the MLBB China server, Moonton also plans to introduce more features and events to capture the attention of gamers in China.

The arrival of Mobile Legends in China under the new name Win The Peak is an exciting new chapter. Will this move successfully alter the global MLBB Esports competitive scene? We await further developments from Moonton!

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