Having been officially acquired by Team Liquid, AURA revealed its main considerations so that this could happen.

The AURA & ECHO team officially announced that their team has been acquired by the world's leading esports organization, Team Liquid. This strategic partnership marks an important milestone in the journey of both parties. Where there will be a combination of expertise and resources from both teams to increase competitiveness and expand reach in the global esports market.

The synergy between AURA's regional strengths, with Team Liquid's global platform and extensive experience, are the main points that motivated the AURA & ECHO team to accept this acquisition offer. Additionally, this partnership also promises accelerated growth, bringing unparalleled opportunities for players and fans. Together, their goal is to set new standards in the esports industry.

"Joining Team Liquid is a dream come true for AURA and ECHO," said Daniel Santoso, Chief Brand Officer of AURA.

“Liquid's strong brand presence, competitive focus, and promising global strategy will empower us to achieve our goals on a larger scale. We believe in Team Liquid's quest to build a global, multigenerational esports organization, and that was a key factor in this partnership.”

Acquired by Team Liquid, AURA and ECHO Revealed Their Main Considerations

1. Main Considerations

The decision to join Team Liquid was influenced by several other main factors.

First, Team Liquid is known as a capable global brand and has a lot of experience in providing a solid platform for future expansion and visibility.

Second, Team Liquid's financial stability offers the necessary resources for ambitious projects and strategic endeavors, ensuring steady progress in the future.

Third, this collaboration opens the door to new target markets in the international arena, increasing the global presence and influence of the AURA and ECHO Teams.

Lastly, a shared commitment to achieving excellence, innovation, and sustainable growth in esports can form a strong foundation in this partnership by seamlessly aligning values ​​and goals. This is following Team Liquid's view of AURA and ECHO.

“We have always admired the intensity and loyalty of fans in Indonesia and the Philippines, which we have experienced firsthand at previous esports events. When we saw the opportunity to strengthen our presence in Southeast Asia with these incredible competitive teams, we believed that we should do so with an organization built on the same values ​​and philosophies as ours. We found that partner in the staff and fans of AURA and ECHO,” said Victor Goossens, Co-CEO of Team Liquid.

The Mobile Legends: Bang Bang team of AURA Esports and ECHO, currently competing in MPL Indonesia and MPL Philippines, are the factors of this acquisition. AURA and ECHO ranked as the 6th most-watched esports organization globally in 2023, with the majority of their audience coming from MLBB, according to Esports Charts. Team Liquid, already the 4th most watched organization in 2023, is ready to reclaim its position.

2. The Effect of the Acquisition on the Vision and Long-Term Strategies

This acquisition is in line with AURA & ECHO's vision to become a leader in the world of esports. By expanding the operational quality and scope, AURA & ECHO believes they can leverage combined resources for innovation, talent development, and market expansion. Their shared mission is to raise the standards of esports globally.

3. Integration and Rebranding

AURA & Echo are proud to announce their phased integration plans. During the upcoming playoffs in Indonesia and the Philippines scheduled for June, they will work closely with Team Liquid to highlight the synergy of their partnership.

Then, as the new season begins, AURA & ECHO will seamlessly transition to operating fully under the Team Liquid banner. Their entities in Indonesia and the Philippines will become Team Liquid ID and Team Liquid PH, respectively, symbolizing their shared commitment to excellence and shared vision for the future of e-sports in the region.

Regarding team formation, there will be a period of adjustments that may be made to maximize synergy and effectiveness. However, all changes will prioritize the interests of teams and individual players. Anticipated synergies include enhanced resources for player training and development, a global network for sponsors and media, and the exchange of knowledge and resources between the two organizations.

4. Financial Effect

This acquisition is expected to significantly strengthen AURA & ECHO's financial position through broader access to capital and resources. This improved fiscal position will support both parties' ambitious expansion strategies while optimizing cash flow management.

5. Cultural Integration

Cultural diversity can be a challenge, but not for AURA & ECHO and Team Liquid. Both organizations are committed to a culturally sensitive approach to integration. They will celebrate and respect each team's uniqueness through cultural exchange activities and programs designed to encourage understanding and appreciation of diversity

AURA & ECHO and Team Liquid are excited about this new chapter and are confident that their partnership will bring unprecedented success to AURA/ECHO. Together, they will continue to push the boundaries of excellence and innovation in esports.