Zyrex Indonesia once again held Zyrex Innovation Day 2025, an innovative event showcasing the latest technology and serving as a platform for the business and industrial communities to network and introduce their latest innovations in Surabaya. This event was designed as a strategic platform for Zyrex to present its newest innovations, particularly in the application of artificial intelligence (AI) across various aspects of life and industry.

Held at Hotel Morazen, Surabaya, the event was attended by industry leaders, business partners, academics, and tech communities eager to explore Zyrex's latest products and innovations. The presence of industry players and technology enthusiasts underlined the critical role of AI technology in driving business growth and operational efficiency in the future.

Zyrex's Commitment to Supporting Digital Transformation

The event opened with a speech from Timothy Siddik, CEO & Founder of Zyrex Indonesia, who reaffirmed Zyrex’s commitment to supporting Indonesia’s digital transformation through the development of cutting-edge AI-based products.

"Zyrex Innovation Day 2025 is a concrete testament to Zyrex's commitment to providing the best technology solutions for the Indonesian market. We want to emphasize that adopting AI technology doesn’t always have to be large-scale or complex. ‘Tiny can be Mighty!’ – we want to highlight that even small steps can make a big impact. AI should not only serve as a passive tool but also act as an active partner in driving future business and industrial growth," said Timothy Siddik.

This statement underscores Zyrex's vision of making AI technology an integral part of business processes and everyday life by offering accessible and impactful solutions for the Indonesian community.

Product Introduction and Live AI Demonstration

One of the main highlights of the event was the Commercial Product Presentation session, led by Ratih Retno Asih, Sales Manager of Zyrex Indonesia. In this session, she introduced Zyrex’s latest product line, which integrates AI technology to enhance efficiency and productivity.

Following the product presentation, the event continued with an AI Presentation & Demo Unit session led by Anjas Maradita, Brand Ambassador of Zyrex Indonesia. This demonstration provided an in-depth look at the implementation of AI in technology and business. Anjas emphasized that AI is not merely a technological trend but a revolution that will reshape how businesses operate and innovate in the future.

"AI is not just a technology trend. It is a revolution that will transform how we work, innovate, and create new solutions moving forward. Zyrex is committed to ensuring that this technology is accessible to the Indonesian community," said Anjas Maradita.

Participants also had the opportunity to experience Zyrex’s AI-powered devices firsthand and see how the technology enhances work efficiency. The enthusiasm among participants was evident as they engaged with various Zyrex products, highlighting the growing interest in AI adoption in the industrial sector.

Strengthening Community Engagement

In addition to product presentations and demonstrations, the event also featured an interactive Q&A session, allowing participants to exchange ideas and share insights on AI technology and its future impact. The event became even more lively with the distribution of exciting door prizes, creating a vibrant and engaging atmosphere.

The event concluded with a group iftar (breaking of the fast), fostering a warm and friendly atmosphere that strengthened the bond between Zyrex and its community.

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