ASUS announces the latest Zenfone 10, an iconic 5.9" smartphone, the latest generation that changes the outlook on compact smartphones. Zenfone 10 introduces a new era where small means strong, and brings a new perception where small is also big. This powered by the flagship Snapdragon 8 Gen 2 Mobile Platform, along with the latest LPDDR5X memory technology and UFS 4.0 ROM for the best performance. But amazingly, battery life has also increased by almost 13%, with no changes to battery capacity. There are also additions in the Zenfone 10 Qi compatible wireless charging.
The advanced 144 Hz AMOLED display on the Zenfone 10 delivers incredibly vivid colors in a variety of conditions, and the visuals are further enhanced thanks to collaboration with leading visual processing company, Pixelworks. The camera system on the Zenfone 10 has been deeply updated, incorporating the latest 6-Axis Hybrid Gimbal Stabilizer 2.0 and a new algorithm for ultra-stabilized video. In anticipation of the next generation of mobile video, there is the latest Adaptive EIS electronic image stabilization system, along with 3D surround sound recording capabilities powered by OZO Audio. Selfie capabilities have also been significantly improved, with the 32 MP front camera equipped with an RGBW sensor and large 1.4 μm pixels for excellent low-light shots.
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Zenfone 10 also has higher intelligence, leveraging advanced AI features to elevate user experience to a new level. From advanced UI customization to smart camera features, Zenfone 10 adapts to user needs and preferences, helping make every interaction intuitive and effortless. The stylish Zenfone 10 is available in five fresh color options, including three new colors, all inspired by the harmonious colors of the cosmos. It's also made with sustainability in mind, using eco-friendly, bio-based polycarbonate material and a higher proportion of recyclable packaging.
Jimmy Lin, ASUS Regional Director Southeast Asia explained, "We at ASUS are very excited to bring Zenfone 10 to the Indonesian market. With cutting-edge technology and a charming design, Zenfone 10 is a device that suits Indonesia's digital lifestyle. ASUS is always committed to providing the best products to our customers in Indonesia. With Zenfone 10, we present a smartphone that combines high performance and advanced features to meet the needs of modern users in Indonesia. From gaming to productivity, Zenfone 10 is ready to help users meet all their demands in a compact and elegant device.”
Mighty On Hand: Compact and Powerful
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Until today, many users had to choose between a compact or a powerful smartphone, but the Zenfone 10 has changed everything. Designed for easy one-handed operation, powered by the Snapdragon 8 Gen 2 Mobile Platform, it is also equipped with LPDDR5X 8533 Mbps RAM and high-performance USF 4.0 ROM technology, allowing users to not have to compromise when choosing a phone that fits in the palm of their hand. With its Snapdragon Elite Gaming features, Zenfone 10 offers true mobile gaming capabilities and seamless multitasking to face any challenge.
The advanced 144Hz AMOLED display on the Zenfone 10 offers incredible Delta E <1 color accuracy and ultra-smooth scrolling, as well as a 151.9% sRGB color gamut and a 112% DCI-P3 color gamut that is on par with the cinema standard for bright colors. very lively in all conditions. Collaboration with leading visual processing company, Pixelworks, takes already excellent visuals to even greater heights in world-class color accuracy.
The Zenfone 10 is also very stylish, with three new colors inspired by the cosmos: Aurora Green, Eclipse Red, and Comet White — joining the ever-popular Starry Blue and Midnight Black colors. ASUS' commitment to caring for the planet is reflected in the Zenfone 10. Its eco-friendly back cover made from bio-based polycarbonate reduces the use of petrochemicals and helps in our mission to minimize our carbon footprint. The packaging is also easier to recycle, using recycled paper and soy-based ink.
Stability in the hand: 6-Axis Hybrid Gimbal Stabilizer 2.0
Second Generation 6-Axis Hybrid Gimbal Stabilizer 2.0 on the 50 MP rear camera keeps videos blur-free and shake-free, even when the camera is moving. This innovative OIS gimbal monitors Zenfone 10's every move, in every direction, and uses that information to adjust the camera module in real-time. It can compensate for shifts of up to +/- 3°, so it can help fine-tune even the most extreme stunts, without optical distortion or 'ghosting'. Combined with ultra-fast autofocus technology — which focuses quickly and responds smoothly to changes — as well as a hardware anti-shake EIS algorithm, the Zenfone 10 delivers super-smooth, professional-looking action shots, no matter the subject.
Adding to the superior anti-shake capabilities of the 6-Axis Hybrid Gimbal Stabilizer 2.0 is the new Adaptive EIS technology. It uses a built-in gyro to detect movement, allowing dynamic adjustments to the size of the field of view to keep video stable at all times.
OZO Audio technology gives users the option to eliminate wind noise for clear outdoor recordings, or capture immersive, high-fidelity 3D Surround spatial audio. The photography experience is also enhanced with the ability to access the Light Trail mode and the Quick Shot feature when the phone screen is turned off. Quick Shot is a new feature that allows users to take photos instantly by pressing the volume button twice.
Selfies in the hand: 32 MP front camera with RGBW sensor
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The Zenfone 10's front camera, upgraded to 32 MP, now has an RGBW sensor with large 1.4 μm pixels, giving the camera excellent performance in low light conditions. White pixels are added to traditional RGB pixels, improving overall image quality when shooting in low-light environments. An advanced night mode algorithm helps produce night-vision class selfies. When taking selfies at night or indoors with Zenfone 10, front subjects have natural skin tones, clear contours, and well-defined light and shadow. Lighting and background details are also fully preserved. Other camera modes have also been improved. Portrait mode has been updated with more flexible zoom options, and Light Trail mode also lets users take professional-quality photos without needing a tripod.
Endurance in the palm of your hand: Better battery life provides new charging options
By using an energy efficient CPU and components, we have increased the Zenfone 10's battery life by up to 12.9%, even though it has the same battery capacity as its predecessor, namely 4300 mAh. On the Zenfone10 there is also the addition of the latest 30 W HyperCharge fast charging capability for maximum charging performance, and for convenience, the Zenfone 10 now also supports wireless charging via a compatible Qi wireless charger.
Availability & Price
Zenfone 10 now comes in two attractive price variants. The first variant, with 8GB RAM and 128GB storage, is available in five elegant color choices, namely Midnight Black, Starry Blue, Comet White, Eclipse Red and Aurora Green, with an official price of IDR 8,999,000. Meanwhile, the second variant has larger RAM, namely 16GB, and 512GB storage, with Midnight Black color, priced at IDR 11,999,000.
During the Launch Sales Promo period which runs from 29 September to 15 October 2023. The Zenfone 10 variant with 8GB RAM and 128GB storage can be purchased at a special price, with a discount of IDR 300,000, bringing the promo price to IDR 8,699,000. Apart from that, the Zenfone 10 variant with 16GB RAM and 512GB storage will get special bundling in the form of a Connex casing worth IDR 899,000 for free.
These special promotions are only valid at official ASUS sales partners, both offline and online, including Erafone, ASUS Exclusive Store, ASUS Authorized Dealer, Tokopedia, Eraspace, and ASUS Online Store. With a wide choice of variants and attractive promos, Zenfone 10 is ready to provide a superior experience to users in Indonesia.
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