In the era of rapidly developing digitalization, the esports industry is one of the sectors that is growing most significantly, especially in Southeast Asia. In the midst of intense competition in the PUBG Mobile realm, the name CelcomDigiAlliance emerged, a team that is not only a representation of Malaysia's young power, but also a symbol of strategic collaboration between the country's two largest telecommunications companies, Celcom and Digi.

Team Origins and Philosophy

CelcomDigiAlliance was formed in 2024, as part of CelcomDigi's strategic steps in expanding its brand into the digital entertainment and gaming sectors. This step not only aims to strengthen customer loyalty, but also shows their commitment to supporting the growth of esports in the country. The name Alliance reflects the spirit of collaboration, not only between companies, but also between players, fans and communities.

Recruitment and Team Formation Process

Instead of immediately buying slots for well-known teams, CelcomDigi chose to form a squad from scratch, through a national talent search program entitled Next Pro Squad which was implemented in early 2024. Of the hundreds of players who registered, six main players and two reserves were selected, who were then fully contracted to undergo professional training under CelcomDigiAlliance management.

CelcomDigiAlliance Player Roster (2025)

Zeno (IGL - In-Game Leader)

The team's strategic brain, Zeno is known as someone who is calm and careful in making decisions. He has experience from several previous semi-pro tournaments.

FZL (Faisal - Fragger)

A close combat specialist, FZL is the player with the highest elimination stats on the team. His bravery in the end zone often determines victory.

Kenchi (Support & Scout)

Flexible and disciplined, Kenchi is the key to unlocking opponent rotation information. He is often the team's eyes in the early to mid game.

Aero (Sniper)

His long-range shooting skills mean that Aero often makes the first contact in matches. His precision brings psychological pressure to the opponent.

Benz (Reserve) and Nael (Reserve analyst)

Even though they don't always play, they play a big role in maintaining the team's rhythm and strategy, especially when facing tough opponents.

Playing Style: Adaptive and Tactical

CelcomDigiAlliance is known for its adaptive playing style and powerful map controls. They weren't too aggressive in the early game, but were very sharp when the zone started to narrow. This team's main focus is on terrain utilization, high ground control, and effective use of utilities (grenades, smoke, molotovs) to open rotation paths or lock on enemies.

They are also known to like to split 2-2 or 3-1 during rotation to secure more vision points, something that many other new teams imitate.

Achievements and Achievements

Even though it is considered a new team, CelcomDigiAlliance has made a number of quite impressive achievements:

Top 5 - PUBG Mobile Malaysia National Championship (PMNC) 2024

Runner-Up - Axis Cup Invitational 2024

Qualified - PMPL MYSGPH Qualifier 2025

MVP (Individual) - Zeno at PMNC 2024 with 42 eliminations throughout the tournament

Their participation in PMPL 2025 will be a proving ground as well as a stepping stone towards the Southeast Asian level, with the target of reaching the SEA Championship round at the end of the year.

Facilities and Professional Support

One of the big advantages of CelcomDigiAlliance is its professional training infrastructure. With direct support from CelcomDigi, they have:

Gaming house with ultra-stable 5G connection

Strategy trainer and mechanics trainer

Esports psychologist to maintain a competitive mentality

In-house media team & content creators

This makes CelcomDigiAlliance one of the teams with the most modern and complete ecosystem in the PUBG Mobile Malaysia scene.

Community and Branding

Not only focusing on competition, CelcomDigiAlliance is also actively building communities through streaming content, local mini-tournaments, and collaborations with gaming influencers such as Soloz, Master Ramen, and Xanq. They regularly hold coaching clinics and Q&A sessions with fans on the TikTok and YouTube platforms.

With strong branding and an inclusive approach, they have amassed over 150,000 active followers across social platforms in less than a year.

Vision and Future

CelcomDigiAlliance has a long-term mission: to make Malaysia one of the main powers for PUBG Mobile in Southeast Asia. They are committed to:

Improve performance to regional and global levels

Produce talented young players from internal academies

Become a digital ambassador for Malaysia's young generation through gaming

---

Conclusion

CelcomDigiAlliance is not just a team that plays to win, but they are the embodiment of the evolution of esports in Malaysia. With strong support, a long-term vision and a winning mentality, it is no exaggeration to look forward to their shining success on the PUBG Mobile world stage.