In the world of esports, a logo change is more than just cosmetic - it is the first sign of a revolution in identity, strategy, and grand ambition. This is evident from the bold decision of two giant teams Honor of Kings, Chengdu AG and Guangzhou TTG, who officially rebranded ahead of the grand event KWC 2025.

Chengdu AG is now present with a new name AG.AL and a logo that carries the concept of royal heritage, complete with typical crown and sword ornaments. A design that looks like a symbol of glory, as if wanting to revive their golden age in the international arena.

No less interesting, Guangzhou TTG also decided to abandon their typical "owl" logo character, replacing it with a futuristic minimalist design with the initial "T" united in a circle. This transformation gives a more modern, technological impression, and is ready to face a future full of dominance.

Why is this rebranding important?

A logo is not just a symbol, but a face that speaks to the world. By presenting a new visual identity, both teams seem to want to convey a strong message: we are not here to play - we are here to win.

Moreover, considering that the Honor of Kings World Champion Cup (KWC) is the highest event in the competitive world of HOK, this step is clearly not without calculation. New logo, new spirit, and of course new targets.

This visual identity transformation invites fans to look back - and perhaps compare - to the old glory days with the new chapter that is beginning. One intriguing question: Will this new logo be a sign of the next golden era, or just another meaningless change?

What is clear is that this rebranding has succeeded in making us flashback and look forward to, who will actually shine brightly on the KWC 2025 stage?