IKEA Roblox has become a hot topic after the Swedish furniture giant officially announced the launch of its virtual store on the popular gaming platform Roblox. Not only does it offer a shopping-like experience, but IKEA is also giving players the unique opportunity to work in a virtual IKEA store—with the chance to earn real wages.

IKEA Roblox Officially Launched in June 2024

IKEA introduced a project called The Co-Worker Game, which went live on Roblox on June 24, 2024. In this game, players can try out various jobs typically found in an IKEA store, from assisting customers and moving between departments to organizing spaces with IKEA’s well-known products.

Interestingly, this is more than just a simulation. IKEA also opened a limited number of paid positions in the virtual store. Ten players were selected to become virtual co-workers, earning an hourly wage equivalent to real-world IKEA employees.

Get Paid While Playing IKEA Roblox

In an official statement, Darren Taylor, Country People and Culture Manager at IKEA UK and Ireland, said, “We’re excited to launch paid work on Roblox to showcase how we do careers differently. At IKEA, there is no single route to progression. Our co-workers can switch roles, move between departments, and grow in any direction they choose.”

For those who passed the selection, virtual interviews were held before officially starting work in the game. Each virtual employee was paid £13.15 per hour, matching the standard wage for an IKEA co-worker in London. However, this opportunity was only open to participants aged 18 and above living in the UK or Ireland.

Fun Experience for All Players

Beyond the paid program, the entire Roblox community could still enjoy the IKEA Roblox experience. Players were free to explore the showrooms, visit the Swedish Food Market to serve unlimited IKEA meatballs, and collect exclusive IKEA-themed UGC (User-Generated Content).

The experience was developed by Swedish studio The Gang, known for creating virtual worlds on Roblox. With this interactive approach, IKEA aimed to introduce its career philosophy to younger generations in a more engaging way.

A New Trend of Brands Entering Gaming

IKEA’s move to open a virtual store in Roblox marks a clear example of how major brands are taking gaming seriously to reach younger audiences. By combining entertainment, education, and career opportunities, IKEA Roblox offers something far beyond a typical shopping simulation.

This concept could pave the way for more global companies to follow IKEA’s lead. Roblox itself has grown into one of the most popular metaverse platforms, with millions of active players daily, making it a strategic space for both brand campaigns and future recruitment.

FAQ About IKEA Roblox

What Is IKEA Roblox?

IKEA Roblox is a virtual branch of IKEA on the Roblox gaming platform through a project called The Co-Worker Game. Players can experience working in an IKEA store, explore showrooms, and even serve Swedish meatballs.

Can You Get Paid at IKEA Roblox?

Yes. IKEA opened paid virtual positions in this project. Ten selected participants could become virtual co-workers with a wage of £13.15 per hour, the same as real-life IKEA employees in London. However, this opportunity was only available to participants aged 18 and above living in the UK or Ireland.

How to Apply for a Job at IKEA Roblox?

Applications were carried out online through the official The Co-Worker Game website. Applicants had to fill out a form, submit a CV, and could even add an introduction video. Those who passed the initial screening were invited to a virtual interview before officially working at IKEA Roblox.

Can All Players Enjoy IKEA Roblox?

Absolutely. While only a few got the chance to earn real wages, all Roblox players could still explore the IKEA world, try different activities, and collect exclusive IKEA-themed UGC items.

IKEA Roblox is not just about entertainment—it also represents a new strategy to connect with younger generations who are increasingly engaged with digital platforms. By entering Roblox, IKEA has successfully created an immersive experience that blends shopping, working, and social interaction in one virtual universe.

This makes IKEA Roblox stand out compared to other simulation games because it brings real-world value through paid job opportunities and IKEA’s unique career philosophy. It’s no surprise that IKEA Roblox has become a trending topic among gamers and IKEA fans alike, while also reinforcing Roblox’s position as one of the leading metaverse platforms worldwide.

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