The Red Dot Award is arguably the 'Oscar of Product Design', it is one of the most important design competitions in the world. See their history in 1995 in Essen, Germany. Their goal is to push the boundaries of innovation, functionality, and longevity in product design. There are about 50 product categories with submissions from prestigious consumer companies. They compete for awards in design excellence that are internationally recognized as the most authoritative in the world. With a particular focus on quality assurance, the competition strives to adhere to stringent standards of evaluation of product appearance and texture.

This year, the global leader in memory solutions was awarded the Red Dot Awards, with five out of six winning prizes in their category. In the past year, Lexar was awarded four product design awards, further confirming the brand's consistency towards more useful product design and functionality in the consumer electronics market.

Let's take a look at Lexar’s winning products at the 2022 Red Dot Awards.

The Lexar SL660 Blaze Gaming Portable SSD is a portable gaming SSD with speeds of up to 2,000MB/s read and 1,900 MB/s write1, and features vibrant RGB LEDs that enhance gameplay. Support for the USB 3.2 Gen 2×2 standard allows for blazing fast speeds of up to 20 GB/s for a truly immersive gaming experience. Like a Red Dot Award winner, this device is extremely reliable, featuring a rugged aluminum enclosure and sandblasted finish for added shock and vibration protection.

This SSD is built to be highly portable with a removable stand. The device also offers 256-bit AES encryption to protect your files. The SL660's design expresses its power by featuring a smooth matte sandblasted and anodized granite surface and highly detailed lighting effect circles. The contrast between the matte surface and the bright lighting effects provide a dynamic esports aesthetic and showcase the craftsmanship and high-value features packed into it.

Next, Lexar has the Lexar ARES DDR5 OC UDIMM Desktop memory, a product for other gaming enthusiasts who focus on performance. This product delivers a transfer rate of over 5200 Mbps and is equipped with the latest Intel XMP 3.03, this memory provides more than 1.63s bandwidth of DDR44 and will guarantee a very fast and smooth experience.

Other innovations built into this memory are the on-die ECC (error correction code) which corrects data errors in real-time, an efficient power management IC (PMIC) that keeps the operating voltage low at 1.25 V. Designed with an aluminum heat spreader which slim to keep your system and motherboard cool. The edgy performance capabilities of this product make it an attractive choice for gamers, overclocking enthusiasts, and digital creators.

Lexar ARES RGB DDR4 Desktop Memory delivers a classic ARES look and offers customizable vibrant RGB lighting effects. With Lexar RGB Sync, a powerful RGB lighting control software, you can customize your lighting effects by specifying color, intensity, and speed with vibrant RGB LEDs.

An aggressive wing design for optimal heat dissipation keeps the motherboard and system cool, even when overclocked. The device is compatible with Intel XMP 2.0 and AMD Ryzen, allowing gamers to boost their experience. Coming in a choice of ivory white or matte black, the Lexar® ARES RGB DDR4 has a special appeal for those looking to add a bit of excitement to their device setup.

The JumpDrive P30 USB 3.2 Gen 1 Flash Drive is designed for business use, combining an elegant, seamless and conservative aesthetic for a look that looks both retro and contemporary. The device's speed of 450MB/s read and write1, making it not only a decorative, but also a practical choice.

The slim, metallic, and portable flash drive is designed for convenience and also comes with a genuine leather case for added protection. The plug-and-play capabilities also make the P30's robust performance easy to use with PCs, laptops, and more.

Minimalist design can emphasize the quality and purity of the product, at the same time making it more robust and more compact. The Lexar JumpDrive M25 USB Flash Drive is constructed of a very strong zinc alloy and features a seamlessly loaded ring hole on the top, allowing it to be securely stowed on a key ring. Designed to maximize portability, this ring hole is the perfect way to ensure a flash drive doesn't get lost. Silver gray color and various capacity options make this product suitable to meet the needs of various offices.

Lexar has been trusted as the leading global brand of memory solutions for more than 25 years, so we know firsthand how fast data is transforming in our world. Our award-winning lineup is top-performing and includes memory cards, USB flash drives, readers, and solid-state drives for retail and OEM consumers. The brand's commitment is to innovation and an effort to bring together the best in aesthetics and practical value which is demonstrated through the design and functionality of their products.

This particular emphasis on quality means that all of the sleek designs and professional specifications are not just for show but actually designed to consistently deliver unmatched performance and value to customers. Lexar's five Red Dot Awards this year further emphasize its drive and ambition to maintain a presence at international product design award ceremonies with its industry-leading product innovations.

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