The Barbie world isn’t just for Barbie and her female friends. Since its early appearance, Mattel has also introduced a number of male characters that enrich the Barbie universe.
From friends, boyfriends, to professional figures, the male Barbies come in various forms and backgrounds. This article will discuss 15 of the most famous and interesting male Barbie variants. Who is the most macho? Let’s find out!

Getting to Know Male-Gendered Barbie Characters

Male Barbie characters were first introduced in 1961 with the appearance of Ken Carson. Since then, many other male characters have been created, each with their unique personalities, styles, and roles within the Barbie universe.
They aren’t just accessories to the female Barbie characters, but also have strong story backgrounds and professions. From athletes, doctors, to artists, male Barbies reflect the diversity and evolution of masculinity in the world of children's toys.

List of Male Barbie Characters in the Barbie Universe

Here’s the list of male Barbie characters in the Barbie universe! If you love Barbie lore, you must read it all the way through.

1. Ken Carson

Ken is the most iconic male Barbie character and has been Barbie’s official partner since 1961. He is depicted as a handsome, polite, and loyal man, with a look that always follows the fashion trends of each era. Ken has appeared in various professions, such as doctor, athlete, and even astronaut. His stylish yet simple figure makes him the symbol of the ideal man in the Barbie universe. Ken is also known as a supportive figure in Barbie’s many adventures.

2. Steven

Steven is Christie’s boyfriend, Barbie’s best friend. He has a sporty casual style and reflects a cheerful and friendly character. Steven is often portrayed as a guy who enjoys outdoor activities like playing basketball or going to the beach. Although not a main character, Steven helps depict diversity within Barbie’s social circle.

3. Ryan

Ryan is Raquelle’s brother and often appears as Ken’s rival, especially in modern Barbie movies. He is known as a flamboyant guy who loves competing for Barbie’s attention. Ryan is often portrayed as confident, stylish, and sometimes arrogant. However, he has a humorous side that makes him quite popular among fans.

4. Blaine

Blaine appeared in the early 2000s as Barbie’s new boyfriend when she and Ken were 'taking a break.' He’s portrayed as an Australian surfer with blonde hair and a laid-back style. Although he only appeared briefly, Blaine symbolized change in Barbie’s life and attracted attention for being a fresh kind of male Barbie.

5. Alan Sherwood

Alan is Ken’s friend introduced in 1964 and became the husband of Midge, Barbie’s friend. He appears in various versions, from beach parties to weddings, known as a responsible, family-oriented man.

6. Derek

Derek is a male character who appears in several Barbie musical films, portrayed as a handsome prince and talented singer. He often appears wearing royal outfits and takes part in heroic adventures with Barbie.

7. Prince Antonio

Prince Antonio is a character from Barbie as the Island Princess. He’s portrayed as a wise prince with a kind heart, willing to take risks for love and justice.

8. Prince Aidan

Aidan is a friend and protector of Barbie in Barbie and the Magic of Pegasus. An adventurous man with a high spirit, he is also a skilled swordsman with a strong action-oriented masculinity.

9. Prince Daniel

Prince Daniel appears in Barbie as Rapunzel as a romantic and heroic prince who falls in love with Rapunzel and overcomes challenges.

10. Prince Liam

Liam is a male character in Barbie: Princess Adventure, depicted as a modern, friendly young prince with strong charisma.

11. Zane

Zane is an exclusive character from the Barbie web series. Known as a social media influencer, he is optimistic, creative, and deeply cares about his appearance.

12. Todd

Todd is the twin brother of Tutti, Barbie’s younger sister character. First introduced in 1965, Todd is often depicted as cheerful and energetic.

13. Tommy

Tommy is Kelly’s younger brother and often appears in Barbie’s family settings as an innocent, funny, and curious little boy.

14. Blaine 2.0 (Barbie Diaries)

In The Barbie Diaries movie, Blaine appears as a high school musician with carefree, passionate charm.

15. Lebron James

LeBron James has officially become the latest "Kenbassador" and will appear in a Barbie Doll set scheduled for release later this month. The doll is priced at $75, but pre-sale copies on eBay have already exceeded $150. LeBron becomes the first male athlete to be immortalized as a Ken Doll, joining figures like Venus Williams and Mary Fowler who were previously released by Mattel. This marks another significant milestone, recalling how the Stefanie Canturi Barbie sold for as much as $300,000 in 2010. Barbie’s popularity continues to soar, especially after Greta Gerwig’s film starring Margot Robbie achieved massive success in 2023, grossing $1.4 billion.

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