MOONTON Games, the developer and publisher of Mobile Legends: Bang Bang (MLBB), in collaboration with German sponsorship analytics firm Shikenso Analytics, announced that the M6 World Championship generated over IDR 2 trillion (approximately €115 million or USD 129 million) in brand value for its commercial partners.

MOONTON Games Generates IDR 2 Trillion in Brand Value from M6 World Championship

The impressive figure includes around IDR 1.1 trillion from streaming platforms (equivalent to €63.4 million or USD 71.4 million) and IDR 902 billion from social media exposure (equivalent to €51.8 million or USD 58.4 million).

With over 1.5 billion downloads, MLBB has become the leading mobile MOBA game globally. In 2024, it was crowned the most-watched mobile esports title in the world, racking up over 1 billion cumulative watch hours. The M6 Series also set a new record as the most-watched tournament in MLBB history, with over 85 million watch hours, according to Esports Charts.

Ahead of the tournament, MOONTON partnered with Shikenso Analytics to gain deeper insights into sponsor performance during live broadcasts and social media activity. This collaboration delivered real-time data on brand visibility, which reached 3.4 million impressions during the tournament. These insights helped MOONTON refine its strategy and achieve a total brand impact valued at IDR 2 trillion.

The study features real campaign data, best practices, and concrete examples of how data-driven approaches can maximize sponsorship value. Key outcomes included more than 85 billion brand impressions and 170 million hours of sponsor asset watch time during the tournament.

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