On April 1, 2018, the Grand Final MPL Indonesia Season 1 event had successfully shocking various industries in Indonesia. The main stage for Mobile Legends: Bang Bang event also attended by Head of MPR, Zulkifli Hasan, and making Mall Taman Anggrek full of Indonesian gamers.

Not only in three seasons, even MPL Season 4 right now still inviting enthusiastic fans who want to cheer their favorite team. Sunday, October 13, 2019, is the last match of Regular Season MPL ID Season 4, with 2000 fans storming MPL Arena (XO Hall Headquarters). 

Due to the massive amount of gamers who participate in MPL ID is only a bit from the spark of video game and esports developments in Indonesia. It because there are many other games aside MLBB or MPL ID S4 tournament. But, remembering MPL ID is the trendsetter of the esport industry in Indonesia right now, this phenomenon can be a milestone in how massive this creative industry is.

How Massive Gamer Market in Indonesia? 

Dana, the new cashless payment system that serves as MPL Season 4 sponsor, is looking at that gamer market in Indonesia, choosing a massive opportunity. According to them, the esports development now is no longer segmented -- so male, female, and adults can be included in this sector, so the gamer market in Indonesia is already promising due to the massive and rapid growth.

According to Dana, at least there are 42,9 million Indonesian gamers right now. Moreover, according to prediction, those numbers will increase three times larger due to more affordable online games and more competitive esports events.

Meanwhile, according to Moonton, Mobile Legends active users has reached 31 million people -- and this number is yet to count other game users, but still can be used as a milestone.

Esports’ Role in Developing the Indonesian Video Game Industry?

According to DANA, the biggest challenge that must be faced by the video game industry is a public perception that still negative for playing video games. One way to change that negative paradigm is by holding esport events because one of the most prominent ways is by communicating the positive side from playing like achieving many victories.

One example is Muhammad Ikhsan, also known as “Lemon.” There is also JessNoLimit, who also serves as the guest star on Youtube due to esports influence. Also, there are still many other names that use esports as a new way to success.

With esports, parents can understand that their children can have a focus and a way of life, for themselves, family, even for people around them.

How About the Massive Gamer Market Opportunity in the Future?

According to data released by Asosiasi Penyelenggara Jasa Internet Indonesia or APJII, Internet users in Indonesia currently reached 171,17 million users or equivalent to 64,8% from the Indonesia population in total, which now on 264 million. 

Then, if the data from APJII and DANA combined, that means there are only 24% internet users who are entering the gamer’s field -- which means the gamer market potential in the future still open wide.

Even though the current gamer market in Indonesia still 24% of internet users in total and 9% of the total population. But those numbers are hoped to increase automatically following the internet access, infrastructure development, and technology introduction.

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