Tomorrow X Together Partners with UNICEF for Global Youth Mental Health Campaign
TXT and BIGHIT MUSIC team up with UNICEF in "Together for Tomorrow" campaign to promote mental health
News | 13 October
By Monica
Tomorrow X Together Joins UNICEF’s “Together for Tomorrow” Campaign to Support Youth Mental Health
K-Pop sensation Tomorrow X Together (TXT), under BIGHIT MUSIC, has officially partnered with UNICEF Headquarters and UNICEF Korea for a global campaign named "Together for Tomorrow". The campaign focuses on youth mental health, working to reduce stigma, foster empathy, and provide social and emotional support for children and teenagers around the world.
Campaign Initiatives and Goals
The initiative includes:
-
Training professionals who work with youth to better support mental health needs.
-
Advocacy and education helping children, teens, and caregivers maintain mental wellness practically daily.
-
Research filling critical gaps in youth mental health data across countries.
-
Engaging TXT’s fandom to raise funds and awareness.
The campaign seeks to normalize conversations around mental health, break down stigmas, and create inclusive, supportive environments where young people feel heard.
Commitment and Donations
BIGHIT MUSIC and TXT plan to donate a total of USD 1.4 million over two years to UNICEF. They also mobilize fans and community activities to amplify the campaign’s impact.
Official Launch Events
The partnership was announced on September 30, 2025, at UNICEF’s New York headquarters, with an official signing on October 1, 2025. The campaign will roll out globally in 2026.
Messages from UNICEF and TXT
UNICEF Executive Director Catherine Russell said:
“Children and youth often face stigma and lack access to support for mental health. TXT’s message of empathy and resilience expands the space for conversation and equips young people with essential skills.”
TXT expressed pride and honor to use their influence to spread messages of kindness, respect, and solidarity, supporting youth who may feel isolated.
Positive Impact on Global Youth
The campaign aims to empower young people globally to speak openly about mental health, build supportive communities, and access relevant education to maintain their wellbeing.
Fan involvement adds a unique strength, making TXT’s community a vital part of this important social change.
Comments ( 0 )
Please login to write a document.