Are you familiar with the term esports Brand Ambassador? You may realize by now that esports teams always have at least one brand ambassador. Although they’re not the pro players, esports Brand Ambassadors serve as the “face” of the team or organization. Recently, having a brand ambassador is a marketing strategy for an esports team to promote their organization to the public.

But, do you know what it means to be the brand ambassador of an esports team? On this occasion, Dunia Games would like to tell you the definition of a brand ambassador, as well as the tasks and duties that come with the job. Without further ado, let’s get into it.

Esports Brand Ambassador: Definition

A Brand Ambassador (BA) is someone who plays a huge role in marketing a certain brand. Usually, a BA isn’t an employee of their company. A company/organization will search for the best brand ambassador to represent their product. When looking for a brand ambassador, a company would look for candidates with a good reputation. The reason for that is people would associate the product with the brand ambassador’s reputation.

Most Brand Ambassadors already have great reputation or even have an influence. Take  Instagram celebrities or bigger celebrities with massive followings on social media. Aside from that, a brand ambassador candidate needs to have a good image in public. So, a brand ambassador can market and promote the product or brand that they represent more effectively.

Esports Brand Ambassador: Duties 

An esports brand ambassador is someone who serves as the “face” of the organization/product that also promotes the brand. Recently, the esports scene has attracted so many people across multiple demographics, and esports teams are trying their best to promote their brand to the public.

A brand ambassador’s role in an esports team is to represent the team in many deals and collaborations with the sponsors. Therefore, companies tend to pick an attractive and communicative brand ambassador. Since one of the duties of an esports BA is to promote the esports scene.

1. Use Their Social Media Clout to Promote Products

One of the most common duties of a brand ambassador is to promote the product or the brand itself. Almost every team in the esports scene has its own brand ambassador. Usually, a brand ambassador is picked by the number of followers they have on social media. A brand ambassador can use their clout on social media to create various content that reach and attract their followers. 

Aside from that, a brand ambassador also serves as a model for the organization’s product. An esports team usually has merchandise such as team jerseys and other knick-knacks. By using the brand ambassador as the model and face of the product, they can promote them and even make them more attractive.

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2. Do Live Streams

There are lots of brand ambassadors who do live streams with the pro players to promote their brand and esports team. Thus, esports organizations can introduce their players to the public in a skill showcase with the brand ambassadors. These kinds of live streams increase exposure to the public.

3. Create Promotional Content

The content that esports BA post on Instagram aren’t only limited to the content that their employers provide them, but they also need to actively create their own content to promote their esports team. Just like Vonny Felicia said on DG Cheat, also known as ONIC Vonzy, it’s revealed that a brand ambassador also needs to create promotional content required by the team’s gaming house that they represent. Such as creating TikTok or other social media content that can help increase the team’s popularity.

As a brand ambassador, a BA cannot post their content willy-nilly as there are some requirements that need to be met. Some content are off limits for a BA as they are bound to the contractual agreement. 

4. Attend Esports Matches

This has also been announced by ONIC Vonzy, that an esports  BA also has to attend games and represent their team. The BA’s presence at these events are meant to provide support as well as the eye candy of the tournament. A brand ambassador also posts their activities during the event to their followers.

Esports Brand Ambassador: The Team’s Benefit of Having Them

One of the biggest reasons for an esports team to have a brand ambassador is to help raise the popularity of the team to the BA’s level. Therefore, picking a BA isn’t a simple task. The team has to weigh in on certain factors to come up with someone who has the right image in the public’s eyes to represent the organization. 

Therefore, companies can benefit from having a brand ambassador, such as becoming the soul of the team, representing the employer, serving as a bridge between the company and fans, and actively promoting the brand.

So, those were the definition, duties, and benefits of having a brand ambassador for an esports team. Stick around for more anime and gaming info, and make sure to follow Dunia Games on Facebook and Instagram for the latest updates. For more info from Dunia Games, install the Dunia Games app from Google Play Store Huawei App Gallery, and Samsung Galaxy Store! On the Dunia Games app, you can make top-ups of your favorite games and get extra data of up to 3GB!

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