Entering the third week since the release of Avengers: Endgame. During this period of time, the movie directed by the Russo Brothers (Joe and Anthony Russo) has breaks so many records, and can ‘sink’ Titanic to the third rank of the highest grossing films of all time.
There is still time for Avengers: Endgame to get more profits, at least for a few more weeks. It is possible that the closing film for the Infinity Saga will get the title of the highest grossing-films from Avatar (2009). So, you must be wondering what makes Endgame so successful and surpassing the previous Marvel Cinematic Universe films. Let’s get into it.
5. The Avengers: Infinity War Effect
Marvel Studios knows their fans really well. They are aware of the fans' curiosity and they purposely make the end of Avengers: Infinity War as a cliffhanger. The fans must be waiting for the continuation of the story. Not only for the die-hard Marvel fans but also for the casual moviegoers who already watched Infinity War.
Post Infinity War, there are many fans theory that is uploaded on the internet. Some of the theories are almost similar and some are not correct. One of the theories that are similar to the movie is the time travel that determines the victory of the Avengers. Even the death of one of the Avengers who sacrifices herself to save the universe.
4. Enchanting Title and Trailer
Who would have thought that the last word Doctor Strange’ uttered in Infinity War will be the title for the next Avengers movie? Previously, Endgame only titled as Avengers 4 until the Marvel Studios officially announced the title along with the first trailer. It means that fans find out the title of the movie one month before its release.
Using the title Endgame certainly illustrates that this movie will be the last chance for the Avengers to defeat Thanos. Especially in the released trailer, there are some fake scenes added to hide the real scene. There are plenty of scenes added to make the fans curious but not many scenes added to reveal the real plot.
3. The right moment
Avengers: Endgame becomes one of the most awaited films in April. If at the beginning of the month, moviegoers were spoilt by the released of Hellboy and Pet Sematary, then Avengers: Endgame became the closing film in April. Avengers: Endgame also becomes the only superhero movie that released in April.
The movie is not only awaited by the Marvel fans but also the Marvel Cinematic Universe films fans and moviegoers. Moreover, Avengers: Endgame is the closure of the longest MCU saga which was divided into three phases into 22 films.
2. Don’t Spoil The Endgame Campaign
The viral hashtag #DontSpoilTheEndgame certainly makes fans more curious. They are expecting some twist or anything big will happen in the movie. This campaign is officially ended 2 weeks after the movie released. Apparently, with the campaign ended because Marvel also planned to continue their marketing strategy.
1. Determining the future of the next MCU
Marvel Studios is really smart when it comes to creating the Avengers: Endgame. Not only adding an explanation for fans questions about what happened to the Avengers, but this film is also successfully make the fans curious about the future of the next MCU saga.
Even after Endgame has released on cinemas, Marvel Studios is still sharing short trailer footage which released after May, 10. The trailer is containing some spoilers which might be the possible future for the next MCU.
So, those are some marketing strategies for Avengers: Endgame that makes the movie as the best selling movie. Keep on following DuniaGames.co.id for other interesting information about movies.
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